India’s Media & Entertainment Industry to Hit ₹3,067 Billion by 2027, Govt Targets $100 Billion by 2030
India’s media and entertainment (M&E) sector is on track to become a global creative powerhouse, projected to grow at a 7% CAGR and reach ₹3,067 billion by 2027, the government said on Tuesday. With ambitious long-term goals, the Centre aims to transform India from a content-consuming nation into a $100 billion global creator and IP exporter by 2030.
Policy Vision and Growth Roadmap
According to an official statement, the government has formally identified the Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) sector as a key growth engine for the industry. The AVGC Promotion Task Force forecasts that the sector alone could generate nearly 20 lakh direct and indirect jobs over the next decade.
This shift from consumption to creation has been supported by structural policy interventions, digital expansion, and increased global demand for Indian-made content and services.
India’s Competitive Edge
The data highlights India’s rising status as a global post-production and creative service hub. Over the last decade, India has seen:
- 40–60% cost advantage in animation and VFX work
- A large, skilled talent pool
- Increasing GVA contribution from creative sectors
- Growing participation in international projects
The outcome: India has emerged as a preferred destination for global production and post-production, including work for OTT platforms, film studios, and advertising agencies.
Global Demand for Indian Content
Currently, nearly 25% of total viewership for Indian OTT content comes from overseas markets, illustrating the worldwide popularity of Indian storytelling and its soft-power influence.
“This reflects not only the commercial appeal of India’s creative output but also its expanding role in cultural diplomacy,” the statement said.
From Hindi and regional web series to animated content and documentaries, Indian creators are steadily tapping global audiences across continents.
AVGC-XR: The Next Frontier
The government has formally acknowledged AVGC-XR as one of the fastest-growing and most job-intensive segments.
Key initiatives include:
- National-level policy ecosystem
- Skill development frameworks
- International partnerships
- Capacity building for students and professionals
- Boosting exports of Indian IP and services
The government envisions AVGC as the backbone of the creative economy, contributing to India's GDP through production, exports, licensing, and allied services.
Industry-Academia Collaboration
In May 2025, India took a major step by formalising the Indian Institute of Creative Technologies (IICT) as a Section 8 company.
Leading tech and media companies such as:
- 🎯 YouTube
- 🎯 Meta
- 🎯 Adobe
- 🎯 Microsoft
- 🎯 NVIDIA
- 🎯 Wacom
- 🎯 JioStar
…were onboarded as industry partners to co-develop specialised creative-tech curricula, offer scholarships and internships, and incubate startups.
IICT is expected to help bridge India’s skill gap and produce globally competitive talent across animation, gaming, VFX, design, film, and XR development.
Why It Matters
India is entering a defining phase for its cultural economy. With digital consumption exploding, OTT platforms expanding, and gaming becoming mainstream, India's creative sector is no longer secondary — it is central to the nation’s economic vision.
The strategy is aligned with:
- Digital India
- Make in India
- Skill India
- Startup India
- India’s soft power diplomacy goals
If executed successfully, India could join the league of global content powerhouses like South Korea, Japan, and the United States.
Conclusion
As India sets its sights on a $100 billion M&E economy by 2030, the focus now turns to scaling talent, boosting exports, building IP, and ensuring global competitiveness. With policy support, private-sector participation, and rising demand, the next decade could redefine India's position in global entertainment.
Final Thoughts from TheTrendingPeople.com
India’s creative economy is no longer confined to Bollywood and TV—it is expanding into gaming, animation, VFX, XR, OTT and global IP creation. With the right investment in talent and technology, India may soon not just consume content—but create content the world consumes.
Stay tuned to TheTrendingPeople.com for industry insights, policy updates, and emerging creative trends.