Salman Khan Launches ₹36.6 Lakh Limited-Edition Watch With Jacob & Co., Honours Father's Legacy
Mumbai, June 1 (TTP) — Bollywood superstar Salman Khan has unveiled a limited-edition luxury watch in collaboration with New York-based watchmaker Jacob & Co., titled The World Is Yours Dual Time Zone: Salman Khan Edition. Priced at ₹36.6 lakh, the exclusive timepiece is now available for purchase through Ethos Watches.
The watch, which features dual time zone functionality and strong symbolic design cues, is a tribute to Salim Khan, the actor’s father and legendary screenwriter. Salman shared the launch on Instagram on May 31, stating:
“Proud to share that the @jacobandco X Salman Khan timepiece is now available at @ethoswatches. A tribute to the man who raised me — my father.”
A Personal and Cultural Tribute
According to Jacob & Co., the creation of the watch was rooted in a deeply personal narrative. The company’s founder, Jacob Arabo, drew inspiration from a vintage heirloom watch gifted to him by his own father—mirroring the tribute Salman pays to Salim Khan.
The brand stated on social media:
“Collaborating with @beingsalmankhan to create this timepiece meant approaching design from a place of purpose… The watch embodies his dedication to honoring his father’s legacy and his own journey as an artist, icon, and global presence.”
Design Elements Inspired by India
The World Is Yours Salman Khan Edition is not just a luxury accessory—it’s embedded with Indian symbolism and global reach:
- The saffron and green accents reflect the colours of the Indian national flag.
- The blue PVD titanium dial is stamped with a sky view of the Western Hemisphere, symbolizing Salman’s international fanbase.
- The case back features a laser-engraved world map and ‘Salman Khan’ inscription.
- The actor’s initials ‘SK’ replace the 30-minute mark at the 6 o’clock position.
- A dual time zone mechanism enables global tracking, with the crown offering three distinct settings: winding, lower time zone, and upper time zone.
Available Now at ₹36,60,000
The watch is currently listed on EthosWatches.com for ₹36,60,000. While it caters to luxury collectors, its deeper appeal lies in the emotional and cultural connection that both Salman Khan and Jacob Arabo sought to express.
The collaboration also underscores Salman’s evolving presence beyond cinema—into fashion, business, and global branding. With this launch, Khan joins a small group of Indian celebrities who have successfully entered the ultra-luxury watch segment with personalized editions.