Dhanteras marks the beginning of Diwali festivities, a day widely celebrated for auspicious purchases of precious metals. Traditionally associated with wealth and prosperity, the day draws millions of buyers looking to invest in gold, silver, and increasingly, sustainable alternatives like lab-grown diamonds. This year's trends reflect a blend of cultural motifs and modern designs, as well as strategic purchasing driven by fluctuating gold prices.
Buyers explore jewelry stores on Dhanteras in search of gold and silver ornaments in Mumbai markets Traditional and Modern Preferences Intertwine
Jewelry choices during Dhanteras have historically revolved around deeply rooted cultural designs, such as mangalsutras and temple jewelry. However, in recent years, contemporary trends have gained significant traction, indicating a shift in consumer preferences.
“People are asking for traditional pieces like Kolkata bangles and Koimuttur chains but with a modern twist,” explains Shripal Shanklesha, a Mumbai-based jeweler with over two decades of experience. "Festival shoppers want designs that blend our cultural essence with a touch of elegance suitable for daily wear."
This trend is especially prominent as younger consumers are drawn toward minimalist jewelry. "Modern customers prefer simple, sleek designs over bulky traditional pieces, driven by both aesthetics and convenience," adds Nitin Dhanesha, another jeweler from Mumbai.
Contemporary gold jewelry with minimalist designs appeals to younger buyers this festive season.
Pre-Booking Amid Price Fluctuations
With the global rise in gold prices, many buyers are opting for pre-booking their jewelry to lock in rates. Gold prices have surged due to geopolitical uncertainties and supply constraints, making pre-planned purchases a strategic move.
"People are not waiting until the last minute to buy," explains Shanklesha. "They prefer to book their ornaments in advance, ensuring they get the best value despite market fluctuations."
According to market reports, gold prices have increased by nearly 10% over the past three months, prompting cautious buyers to make calculated investments this festive
Lab-Grown Diamonds: A Sustainable Alternative
The growing awareness around sustainability has boosted the demand for lab-grown diamonds. These eco-friendly diamonds offer the same brilliance as natural ones but at a fraction of the cost, making them increasingly popular among Dhanteras shoppers.
“We have noticed a significant rise in the preference for lab-grown diamonds, especially for earrings and diamond-embedded gold pieces,” shares Vaibhav Karnavat, founder of a Mumbai-based diamond brand. “These pieces are sustainable and provide better value, making them ideal for consumers balancing aesthetics with affordability.”
Solitaire earrings embedded with lab-grown diamonds, an eco-friendly trend gaining popularity.
Care and Preservation of Ornaments
As Dhanteras purchases often mark the beginning of wedding preparations, buyers are keen to protect their investments. Proper maintenance ensures that jewelry retains its shine and value over time. Experts recommend the following care tips:
1. Use Individual Storage: Store pieces in soft pouches or boxes to avoid scratches.
2. Avoid Harsh Chemicals: Remove jewelry before applying perfumes or lotions.
3. Gentle Cleaning: Clean ornaments with mild soapy water or a soft cloth occasionally.
4. Regular Polishing: Get pieces professionally polished to maintain brilliance.
5. Store in Cool, Dry Places: Keep jewelry away from heat and humidity to prevent tarnishing.
Strategic Buying Meets Tradition
The jewelry market during Dhanteras 2024 highlights a delicate balance between tradition and modernity. While traditional motifs continue to appeal to sentimental buyers, contemporary designs cater to those seeking functionality and style. The preference for lab-grown diamonds reflects an evolving awareness around sustainable fashion.
"Today’s consumers are more strategic," Dhanesha observes. "They see jewelry not just as an ornament but as a financial asset."
Dhanteras captures this duality—where the joy of festive shopping merges with careful investment decisions. Whether it is pre-booking gold jewelry or embracing eco-conscious diamonds, buyers are increasingly thoughtful in how they spend, ensuring that their purchases carry both sentimental and economic value.
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