Rakul Preet Singh calls out Bollywood’s paid PR culture, questions rising negativity in the industry
Actor Rakul Preet Singh has openly criticised the growing culture of paid public relations in Bollywood, calling it unnecessary and excessively negative. In a candid interview, the actor stressed that genuine work and personal integrity matter more than aggressive publicity tactics, while also speaking about the pressure actors face from constant paparazzi attention.
Context: The rise of paid PR in Bollywood
Over the past decade, Bollywood has seen a sharp rise in structured publicity campaigns, with actors and production houses increasingly relying on social media strategies, curated narratives and, at times, negative positioning of competitors to stay relevant. While public relations has long been a part of the film industry, the scale and intensity of modern PR campaigns have sparked debate, especially as social media amplifies both praise and criticism instantly.
Rakul Preet Singh’s remarks come at a time when several actors have spoken, on and off the record, about the emotional toll of image management and online narratives. Her comments add to a broader conversation about authenticity, mental health and professional ethics in the entertainment industry.
Rakul Preet Singh on aggressive PR practices
Speaking to Zoom, Rakul addressed the pressure on actors to constantly maintain visibility through publicity rather than letting their work speak for itself. She acknowledged that some level of PR is unavoidable in today’s media-driven environment but drew a clear line when it comes to negativity.
She pointed out that while actors need a public presence, taking down others to move ahead reflects a deeply troubling mindset. Rakul questioned how individuals engaging in such practices reconcile with themselves, adding that she believes in the idea that sincere work eventually finds its audience. According to her, good intentions and consistent effort bring their own rewards over time.
The actor underlined that her own approach to the profession has never been driven by PR calculations. Instead, she said she comes from a school of thought where honesty, effort and patience matter more than manufactured narratives.
Pressure of paparazzi culture and public scrutiny
Beyond paid PR, Rakul also spoke about the everyday scrutiny actors face from paparazzi and the expectation to look presentable at all times. With cameras following celebrities almost everywhere, even routine outings can turn into public moments open to judgment and commentary.
Sharing a personal anecdote, Rakul revealed that even her family notices the repetition and pressure. She mentioned how her mother sometimes points out that she has been photographed multiple times in the same outfit within a short span, reflecting how closely such details are tracked and discussed.
Rakul said she consciously avoids overthinking these moments. According to her, it is unrealistic and unhealthy to expect oneself to be perfectly styled every time one steps out. She emphasised the importance of self-acceptance, stating that sometimes one is dressed up and sometimes not, and that should be normalised rather than judged.
Industry reactions and wider debate
While Rakul’s comments were measured, they resonated widely across social media, where fans and industry observers discussed the increasing role of PR agencies in shaping celebrity narratives. Many users echoed her views, arguing that aggressive PR often overshadows talent and hard work, while others pointed out that visibility has become a necessity in a highly competitive industry.
Industry insiders note that while PR helps manage schedules, promotions and crisis communication, the line between promotion and manipulation has become blurred. Rakul’s remarks highlight a growing discomfort among actors who prefer a more organic connection with audiences.
Professional front: Recent and upcoming projects
On the work front, Rakul was recently seen in De De Pyaar De 2, where she starred alongside Ajay Devgn. The film received a mixed response from audiences and critics and reportedly earned around ₹105 crore worldwide against an estimated budget of ₹150 crore.
She will next appear in Mudassar Aziz’s upcoming romantic comedy Pati Patni Aur Woh Do, co-starring Ayushmann Khurrana and Wamiqa Gabbi. Rakul is also part of Indian 3, the long-delayed sequel starring Kamal Haasan and directed by Shankar, which has seen multiple schedule changes since its announcement.
In addition, Rakul will feature in Nitesh Tiwari’s ambitious adaptation of Ramayana, where she plays the role of Surpanakha. The multi-starrer epic is currently slated for a theatrical release during Diwali 2026.
Analysis: Authenticity versus visibility
Rakul Preet Singh’s statements reflect a larger tension within Bollywood between authenticity and visibility. As algorithms, trends and online chatter increasingly influence careers, actors often feel compelled to maintain constant relevance. However, voices like Rakul’s suggest a growing desire to return focus to performance, storytelling and long-term credibility.
Her emphasis on self-acceptance and ethical conduct also touches on mental well-being, an issue that has gained prominence in recent years. By questioning extreme PR tactics, Rakul has reignited an important discussion about where the industry should draw its boundaries.
Conclusion
Rakul Preet Singh’s candid take on paid PR culture and paparazzi pressure stands out for its clarity and restraint. Without naming individuals or indulging in controversy, she highlighted concerns that many within the industry quietly acknowledge. Her remarks serve as a reminder that while publicity may shape perception in the short term, sustained respect and success are built on work, integrity and personal balance.
Final Thoughts from TheTrendingPeople
Rakul Preet Singh’s comments strike a rare balance between honesty and professionalism. In an industry increasingly driven by perception, her emphasis on genuine work and ethical conduct feels timely. While PR remains an unavoidable part of modern cinema, Rakul’s perspective highlights the need for restraint, empathy and self-belief. As Bollywood continues to evolve alongside social media, voices advocating authenticity may play a crucial role in reshaping how success is defined and pursued.