EaseMyTrip Co-founder Pledges ₹1 Crore for AI-Powered Traffic Solution to Tackle Bengaluru's Traffic Woes
Bengaluru | July 14, 2025 - In a bold and proactive move to address Bengaluru’s infamous traffic problems, EaseMyTrip co-founder Prashant Pitti has committed ₹1 crore towards the development of an AI-powered traffic management solution aimed at identifying and resolving congestion hotspots across the city.
A Personal Struggle Sparks a Tech-Driven Solution
Pitti’s initiative stems from a recent harrowing experience where he was stuck in traffic for over 100 minutes on Bengaluru’s Outer Ring Road, turning an 11-kilometre journey into a two-hour ordeal. Frustrated but motivated, he decided not to join the endless wave of complaints but instead invest in a tangible tech-based remedy.
“Rather than complain, I wanted to find a scalable, data-driven solution that can be replicated in cities across India,” said Pitti.
What Is the AI Project All About?
The project will leverage Google Maps’ “Road Management Insight” feature—made available in BigQuery format since April 2025—to gather and analyse city-wide traffic data. Using this real-time data and satellite imagery, the AI system will:
- Identify traffic pinch points and bottlenecks
- Analyse timing patterns of congestion
- Offer recommendations on optimal traffic flow strategies
This initiative is aimed at creating a centralised, AI-powered dashboard that could help civic bodies predict, manage, and eventually reduce traffic jams.
Collaboration with BTP and BBMP is Crucial
The success of the initiative depends heavily on the cooperation from government agencies, especially the Bangalore Traffic Police (BTP) and the Bruhat Bengaluru Mahanagara Palike (BBMP). Pitti has appealed to these bodies to:
- Share live and historical traffic data
- Deploy resources to test and implement AI-generated recommendations
- Establish dedicated coordination teams
Without the active involvement of these authorities, he noted, the platform might never reach its full potential.
Open-Source and Scalable for India’s Future Cities
Perhaps the most innovative part of this initiative is its open-source architecture. Pitti confirmed that the AI platform, once developed, will be made freely available to:
- Civic bodies in other Indian cities
- Tech developers and startups looking to build upon it
- Government institutions aiming to modernize urban traffic infrastructure
This ensures scalability and adaptability, potentially revolutionizing urban traffic management across India—not just in Bengaluru.
Funding Allocation and Tech Stack
The ₹1 crore funding will be used for:
- Hiring AI and ML engineers
- Licensing satellite imagery and Google Maps APIs
- Procuring GPU resources for model training
- Conducting field testing and pilot programs
Pitti emphasized that the solution will prioritize cost-efficiency, encouraging community contributions and support from AI professionals and civic-tech experts.
A Call for Public and Professional Support
The EaseMyTrip co-founder is not just counting on government support—he’s also calling upon the public:
“India’s technology capital deserves world-class infrastructure. I urge citizens to connect with traffic authorities, and AI professionals to contribute their skills. Let’s make this happen—together,” he said.
Pitti also encouraged Bengaluru’s commuters, civic activists, and tech community to support the cause by sharing feedback, volunteering, and advocating the idea across forums.
Final Thoughts from The Trending People
Prashant Pitti’s initiative is not just an act of corporate social responsibility—it’s a reflection of how India’s tech leaders are stepping up to solve urban problems using innovation and collaboration. If implemented effectively, this project could set a national benchmark in smart city management and traffic optimization.
With the right support from government, engineers, and the community, Bengaluru might soon lead the way in showing the world how AI can help untangle urban chaos.