Picture credit: Michael Burrows
Written by: Sheru photography
Photography is art that captures the essence of life, and Indian photographers are thriving in the field. Indian photographers have a unique approach to photography that sets them apart from their counterparts from other parts of the world. They bring a certain vibrancy and energy to their work that represents the rich culture and diversity of India.
The lifestyle of Indian photographers is challenging, but it is also rewarding. They have to go beyond taking photographs and be skilled in marketing, social media, and networking to promote their work effectively. They work long hours, often starting early to take advantage of the natural light, and finish late after editing their work. Indian photographers are passionate about their craft and always seeking innovative ways to capture their surroundings.
One of the most significant challenges Indian photographers face is the lack of recognition and opportunities. Compared to other countries, photography in India is still a relatively new field that is yet to be fully integrated into the mainstream.
This lack of recognition often translates into low earnings for photographers who may struggle to make ends meet.
Despite these challenges, Indian photographers are making a name for themselves in the global photography community. They have embraced technology and social media to showcase their work and gain recognition. Social media platforms like Instagram, Facebook, and Twitter have become indispensable tools for promoting their work and connecting with clients.
In recent times, with the advent of digital media, multimedia houses, and social media platforms in India, and more specifically in South India, photography has become a thriving profession. Large multi nationals have taken interest in this field and set up base in India. In cities like Bangalore, Hyderabad and Chennai, many professional photographers have set up their own studios, and these have become popular venues for high-end shoots, corporate events, and weddings.
Indian photographers have a diverse range of specialties, including portrait, landscape, wildlife, and street photography. Indian street photography, in particular, has garnered global attention. It represents an exploration of the country's life, culture, and diversity. Indian street photographers use their lenses to capture the soul of India in its everyday moments.
The vast diversity of India presents endless possibilities for photographers, and this is reflected in the different photography sub-genres prevalent in the country. Indian photographers are known for their unique ability to capture the country's vibrancy and energy in their photographs.
The traditional notion of photography being a hobby rather than a profession has long been debunked. Indian photographers today are paid what they are worth, thanks to their skills, precariously balanced lifestyle, and artistic ability. Many photographers work as freelancers, charging by the project, and others being paid on a per-hour basis. Thus, the earning potential is as high for photographers in India as it is for anywhere else in the world.
In conclusion, Indian photographers lead a challenging lifestyle, but the rewards are worth the struggle. Their unique approach to photography sets them apart from their counterparts from other parts of the world. Indian photographers have embraced social media and technology to showcase their work and connect with potential clients. Despite the lack of recognition and opportunities faced by photographers in India, the country's vast diversity presents endless possibilities for photographers to thrive. They are paid what they are worth, and their earning potential is as high as anywhere else in the world. Indian photography is a field to watch as it continues to evolve and thrive in the coming years.
