Kusha Kapila Turns Co-Producer with Short Film 'Vyarth', Explores the Struggles of Typecasting in Cinema
Mumbai, July 11 — Popular content creator and actress Kusha Kapila is all set to make her debut as a co-producer with her upcoming short film ‘Vyarth’, which also features her in the lead role. The official poster of the film was released on Thursday, offering audiences a first look into a project that promises to deliver a hard-hitting message on the issue of typecasting in the film industry.
Known for her razor-sharp humor and bold digital persona, Kusha’s transition from online sketches to serious cinema has marked a new chapter in her career. With Vyarth, she goes a step further by stepping into the shoes of a storyteller behind the camera.
A Mirror to the Industry: Kusha Kapila Speaks Out
In an interview with IANS, Kusha described the film as an emotional reflection of the inner struggles faced by artists in an industry that often limits them to stereotypical roles.
“Vyarth is more than just a film; it's a mirror reflecting the very real struggle against typecasting in our industry, a challenge central to Bhumi's journey,” said Kusha.
As both actor and co-producer, Kusha revealed how her experience on the film set was transformative.
“As an actor, you dive deep into your character's soul. But as a producer, you have to pull back and look at the entire picture,” she added.
“It's a powerful shift—from 'how do I deliver this line?' to 'how do all these elements create impact?'”
Storyline: When Identity Meets Aspiration
Vyarth tells the story of Bhumi, an underrated and often-overlooked actress in the industry, who is tired of being typecast into conventional roles. Her breaking point comes when she is offered the role of a mother — a label that feels more like an industry-imposed limitation than a creative challenge.
However, the plot takes a sharp and unexpected turn when Bhumi’s much younger flatmate, Meenakshi, asks for her help in preparing for the same role. The intersection of Bhumi’s frustration and Meenakshi’s ambition forms the emotional core of the narrative.
“This journey, from making funny videos in my room to acting in films and now co-producing, feels like a natural evolution,” said Kusha, acknowledging her personal and professional growth.
Creative Team: A Promising Line-Up Behind the Camera
The film is written by Fahim Irshad, known for his keen observational writing and ability to tap into layered human emotions. Casting duties have been handled by Romil Modi, who has previously been associated with acclaimed films like Laapataa Ladies and All We Imagine As Light, lending Vyarth a strong backing in performance-centric storytelling.
The film is directed and produced by Pankaj Dayani, who has previously worked as an assistant director on the National Award-winning film Newton starring Rajkummar Rao. His experience in socially rooted narratives is expected to bring depth and authenticity to Vyarth.
A Commentary on Gendered Roles and Ageism
The premise of Vyarth hits close to home for many actors—particularly women—who find themselves restricted to certain roles after a point in their careers. The character of Bhumi is symbolic of many artists who feel boxed into expectations shaped by age, appearance, or previous work, rather than their talent or range.
The film raises questions about ageism, typecasting, and the need for greater inclusivity in storytelling, making it timely and relevant in today’s evolving entertainment landscape.
Industry Reactions and Audience Expectations
Though the film has yet to be released, the unveiling of its poster and Kusha’s involvement in both creative and production aspects has already stirred interest in film and digital circles.
Film critics and insiders suggest that Vyarth could mark an important shift in how short films are perceived — not just as stepping stones for young talent but as vehicles for challenging the status quo.
“With her digital clout and a rising presence in film, Kusha Kapila is bringing both authenticity and a bold voice to independent cinema,” said a casting insider.
TheTrendingPeople.com Final Thoughts
With Vyarth, Kusha Kapila’s evolution from digital star to cinematic storyteller finds solid ground. The film promises not just powerful performances but also a narrative that speaks to the unspoken frustrations of many actors trying to break free from the industry's rigid moulds. As audiences grow more conscious and demanding of meaningful content, Vyarth may well serve as a wake-up call to filmmakers about the stories they choose to tell—and the people they choose to tell them through.