Google Launches Official Pixel Store Online in India: Aiming Apple-Style Expansion with Repair, EMI and Cashback Perks
New Delhi | May 29, 2025 — In a major push to expand its footprint in India, Google today launched its official online Google Store, offering the complete range of Pixel smartphones, smartwatches, earbuds, and accessories. The move closely mirrors Apple’s direct-to-consumer strategy and marks Google’s most ambitious retail investment in India to date.
With this development, Indian consumers can now buy Pixel devices directly from Google, benefit from exclusive online offers, and access streamlined after-sales service, all without needing to visit a third-party retailer.
A Move Inspired by Apple – But Tailored for India
Google’s new store offers a full-stack buying and support ecosystem, aiming to rival Apple’s highly curated direct online experience. The online store features:
- Pixel smartphones including the Pixel 9 and 9 Pro series
- Pixel Buds and Pixel Watch devices
- Official accessories and bundles
- Financing options like no-cost EMIs, instant cashback, exchange bonuses, and store credits
According to Mitul Shah, MD of Devices and Services, Google India, “We’ve deepened our commitment to growing hands-on buying experiences, with fixtures in over 200 stores and distribution now spanning more than 2,000 retail outlets across the country.”
Faster Repairs & Doorstep Service
The new Google Store also doubles as a one-stop support platform. Pixel users can now:
- Self-initiate repair requests
- Schedule pick-ups and drop-offs from their homes
- Access mail-in service with free doorstep pick-up & delivery
- Visit one of 20 same-day service centers across major Indian cities
Google says that 7 out of 10 Pixel phones are now repaired the same day, thanks to its expanded service network, which includes three Google Exclusive Service Centres.
Still Available Offline: 2,000+ Retail Points
Even with the launch of the online store, Google is not abandoning its retail partnerships. Pixel devices will continue to be available at:
- Flipkart
- Reliance Digital
- Croma
- Vijay Sales
- Bajaj Electronics
- Poorvika
- Sangeetha Mobile
This phygital (physical + digital) strategy aligns with consumer behavior in India, where many buyers still prefer an in-store experience before making premium purchases.
India: A Critical Battlefield for Google’s Hardware
India, the world’s second-largest smartphone market, is a key battleground for Google. While Android dominates the software space with nearly 90% OS share, Google’s Pixel phones have historically trailed far behind in hardware sales.
But with the launch of the Pixel Fold, Pixel 9, and affordable Pixel 8a, the company has started gaining traction among premium users. With localized features and camera tech that rivals Apple, Google is positioning Pixel as the Android flagship experience.
Strategic Timing: India’s Smartphone Market is Heating Up
The online store launch comes as India’s smartphone sector rebounds in 2025. According to IDC India, shipments are projected to cross 160 million units this year, with premium and upper mid-range phones seeing double-digit growth.
Meanwhile, Apple continues to expand its retail presence, recently opening two more stores in Hyderabad and Pune. Google’s move ensures it stays in the race, while targeting the aspirational segment that values software integration, camera performance, and official support.
What This Means for Consumers
| Feature | ✅ Availability via Google Store |
|---|---|
| Pixel Phones (9, 9 Pro, 8a) | ✅ Available Now |
| Pixel Buds & Watches | ✅ Available |
| EMI, Cashback, Exchange | ✅ Yes, through partners |
| Repair Pick-up/Drop | ✅ Free Service Supported |
| Same-day Repair Centres | ✅ 20 Locations in India |
| Retail Partner Sales | ✅ Continued Offline Availability |
Final Word
With this launch, Google is no longer just competing in India’s hardware market—it is investing in it. The official online Pixel Store offers users a smoother buying and servicing journey while giving Google control over branding, pricing, and post-sales engagement.
As India heads into a high-demand festive quarter later this year, this strategic move could help Google carve a stronger niche among premium and mid-premium smartphone buyers.